Many investors seek “moats”, or key differentiators that keep competitors at a distance. These “high-quality stocks” not seldom trade at premium valuations. At least for as long as this superior status is perceived. One such edge can be a brand. Well-known names create a barrier which in the best case even keeps new entrants out of the game entirely. However, it is no secret that brands come and go. Are we seeing another washout where once thought-to-be indispensable names are struggling for a reason? All my paid members receive my latest stock idea. It is a company with a strong market position where the brand name is irrelevant, for most even unknown.